4 IN 1 FULL COVERAGE HAIR DYE---Non-drip 4 in 1 hair color shampoo contains 97% natural origin conditioner, high quality clean lotion and hair dye. Easy to use at-home, from root to tip, covers grays with complementary highlights and lowlights for an authentic look. INSTANT HAIR COLORING---Thanks to consistent and odorless formula, our shampoo is easy to apply, proving perfect results in just 15-45 minutes, every time! Giving you the ability to customize colors and develop your own unique style. FADE RESISTANT---Advanced technology to lock in color and protects against dryness, or a more lasting intense, vivid color. Switch up your hairstyle with your original hair color and lasts naturally in 30 days. VISIBLY HEALTHY-LOOKING HAIR---The all-light hair dye shampoo will soothe your scalp, foster healthy hair development, maintain overall vigor. 0% ammonia, no animal derived ingredients. Only the bold color you want with the moisture you love. ORGANIC HERBAL INGREDIENTS---Our shampoo dye hair contains active ingredients like Argan Oil to lock in moisture and prevent drying.