NATURALLY DERIVED MINERAL TOOTHPASTE - This clean toothpaste is naturallyderived and powered by 10% nano-hydroxyapatite. Nano-hydroxyapatite is a natural fluoride alternative that fights tooth sensitivity. FLUORIDE FREE & NON-TOXIC - Our toothpaste is free from fluoride. Instead, we've used a natural fluoride alternative - 10% nano-hydroxyapatite; It's just as effective as fluoride when used in the right concentration (10%) but without any of the harsh chemicals. GENTLE TEETH WHITENING - Whitens teeth to reveal a brighter smile using the power of natural ingredients - coconut oil, baking soda, and nano-hydroxyapatite! FLAVOR - Our unique flavor blend includes soothing chamomile, creamy vanilla and relaxing lavender all topped off with a hint of mint! This delicious combination is sure to leave your mouth feeling clean and fresh all day.