The Standard of Purity™Up To 3x More Plaque Removal*Relieves SensitivityWhile Gently Removing Stains & PlaqueDeep Cleans Teeth & GumsFreshens BreathStrengthens EnamelGentle WhiteningFrom the Maker of Oragel™Maximum Relief From Sensitivity∧FDA-Approved Active Ingredients At Arm & Hammer, we like to be different.  Naturally powered by baking soda, our toothpaste goes beyond cleaning, giving you stronger, healthier teeth and gums. And unlike regular toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, removing up to 3X more plaque in hard-to-reach places.* Best of all, we do this gently, and are less abrasive than other toothpastes.** Uses: Aids in the prevention of dental decayBuilds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact *In hard-to-reach areas compared to a leading toothpaste. **Date on file. ∧Without a prescription.