Brand Gap The: Revised Edition

$47.95
+ $16.49 Shipping

Brand Gap The: Revised Edition

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Brand Gap The: Revised Edition

Brand Gap The: Revised Edition

  • Brand: Unbranded
RRP: $59.00
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Description

Brand Gap The: Revised Edition

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a charismatic brand. It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2020-07-01
  • Publisher / Label: Pearson Education (US)
  • Author: Marty Neumeier
  • Number of Pages: 208
  • Fruugo ID: 343433613-752529500
  • ISBN: 9780321348104

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