Brand New: Solving the Innovation Paradox How Great Brands Invent and Launch New Products Services and Business Models

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Brand New: Solving the Innovation Paradox How Great Brands Invent and Launch New Products Services and Business Models

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Brand New: Solving the Innovation Paradox How Great Brands Invent and Launch New Products Services and Business Models

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Brand New: Solving the Innovation Paradox How Great Brands Invent and Launch New Products Services and Business Models

People like new products. They go out of their way to search for new products. However companies are truly terrible at providing new products that meet their needs. They do not have a disciplined replicable process that employs a mix of creativity and science to introduce new products efficiently and effectively.
  • Fruugo ID: 346763642-758034202
  • ISBN: 9780470643594

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