This book introduces computational advertising and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product operations and sales staff as well as high-level decision makers of the Internet products. It explains the market structure trading models and the main products in computational advertising. Part Three targets systems algorithms and architects and focuses on the key technical challenges of different advertising products. Features  Introduces computational advertising and Internet monetization  Covers data processing utilization and trading  Uses business logic as the driving force to explain online advertising products and technology advancement  Explores the products and the technologies of computational advertising to provide insights on the realization of personalization systems constrained optimization data monetization and trading and other practical industry problems  Includes case studies and code snippets . Language: English