SIMPLE / NO SETUP -Ready to use in 2 seconds flat. Pull-out the battery insulator and your're ready to go. User-friendly with no programming is ideal for women, for kids and for men wanting an easy to use pedometer to stay fit. TRACK STEPS - The motivates you to exercise and is budget friendly. You control when to reset your step count to zero. A 1-Button reset located on the back avoids accidental resets. No Bluetooth, no apps and no smart phones required to operate this device. ACCURATE STEP COUNTER Helping you achieve your best, this fitness tracker is much more accurate than mechanical pedometers. Place in a pocket, bag, purse or hang around your neck with included lanyard cord. Track your walking steps accurately every time. EXTRA LARGE SCREEN Easily read your step counts with a quick glance, thanks to a full screen display, no more squinting to view tiny characters, an ideal choice for seniors and the elderly. BATTERY INCLUDED - Excellent Battery Life. The is equipped with an auto-dimming screen to lower power usage when not in use. Once the pedometer detects movement it comes to life and is ready to count your steps.