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Ethnicity Inc.

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Ethnicity Inc.

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Ethnicity Inc.

Exploring the changing relationship between culture and the market this book addresses the question Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.
  • Brand: Unbranded
  • Category: Society & Politics
  • Format: Paperback
  • Language: English
  • Publication Date: 2023-07-04
  • Publisher / Label: The University of Chicago Press
  • Author: John L. Comaroff
  • Number of Pages: 236
  • Fruugo ID: 343427245-752523136
  • ISBN: 9780226114729
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