Intercultural Business Communication And Simulation And Gaming Methodology Paperback

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Intercultural Business Communication And Simulation And Gaming Methodology Paperback

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Intercultural Business Communication And Simulation And Gaming Methodology Paperback

  • 品牌: Unbranded
价格： $159.00
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$159.00
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Intercultural Business Communication And Simulation And Gaming Methodology Paperback

This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTERSIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues a explaining intercultural communication b research on intercultural business communication c the use of simulation and gaming methodology for the acquisition of communicative and crosscultural competence in business settings.
  • 品牌: Unbranded
  • 类别: 杂志
  • 语言: English
  • 长度: 402
  • 出版社／标签: Verlag Peter Lang
  • 格式: Paperback
  • Fruugo ID: 435970748-914091044
  • ISBN: 9783039116881

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