Silent and no ticking: Sweeping the second hand will not make any annoying noise. There is no ticking sound at all, making it perfect for work and sleeping environments. Super loud ringtones: The double bell design and the metal mini hammer on the top provide very crazy loud ringtones and no drowsiness. Great for heavy sleepers. A good wake-up alarm clock that can solve the difficulty of getting up. Light function: If you want to know the time in the dark. Just press the backlight button. Soft yellow light will illuminate the time. Old Fashioned: The classic style retro double bell Big Ben alarm clock has always been popular. The decor of the room is beautiful. Easy to Setup: A simple switch initiates alarm setup. Turn the knob to set the clock time and alarm time. The backlight is activated in the dark with the push of a button. Great for kids, boys, girls, teens.