The rapid adoption of mobile devices has created a new type of consumer one who chooses smartphones and tablets over laptops and desktops TV and radio print newspapers magazines books and landline phones. This new mobile consumer has not just forced businesses institutions governments and organizations to innovate with mobile solutions this new mobile consumer has upended the news media landscape challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterdays newspaper readers TV news viewers and online news consumers. Based on two national surveys News for a MobileFirst Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers mobilefirst mobile specialists and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined and special attention is devoted to news apps from the perspective of consumers. News for a MobileFirst Consumer also provides insight about millennials racial and ethnic minorities and women who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement Essentials of Mobile Journalism are proposed. As the first book to explore news and consumers in the mobile sphere this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism communication strategic communications advertising media and society marketing and technology courses.