The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue the breakout bestseller hailed as a âœsales bibleâ (Inc. ) If your organizationâs success is driven by B2B sales you need to be an expert prospector to successfully target qualify and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid sustainable pipeline â whether youâre a sales or marketing executive team leader or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway bestseller this powerful approach to B2B prospecting will help you to: â Identify the prospects with the greatest potential â Clearly articulate your companyâs competitive position â Implement account-based sales development using ideal account profiles â Refine your lead targeting strategy with an ideal prospect profile â Start a conversation with people you donât know â Land meetings through targeted campaigns â Craft personalized e-mail and phone messaging to address each potential buyerâs awareness needs and challenges. â Define manage and optimize sales development performance metrics â Generate predictable revenue Youâll learn how to target and track ideal prospects optimize contact acquisition continually improve performance and achieve your revenue goalsâquickly efficiently and predictably. The book includes easy-to-use charts and e-mail templates and features full online access to sample materials worksheets and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework you can turn any B2B organization into a high-performance business development engine diversify marketing lead generation channels justify marketing ROI sell into disruptive marketsâand generate more revenue than ever. Thatâs the power of Predictable Prospecting. . Language: English