Thoughtful witty and illuminating in this book Michele White explores the ways normative masculinity is associated with computers and the Internet and is a commonly enacted online gender practice. Through close readings and a series of case studies that range from wedding forums to menâs makeup video tutorials White considers the ways masculinities are structured through peopleâs collaborations and contestations over the establishment of empowered positions including debates about such key terms and positions as âœthe nice guyâ âœnerdâ âœbroâ and âœgroom. â She asserts that cultural notions of masculinity are reliant on figurations of women and femininity and explores cultural conceptions of masculinity and the association of normative white heterosexual masculinity with men and women. A counterpart to her earlier book Producing Women White has crafted an excellent primer for scholars of gender media and Internet studies. . Language: English