Real Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community

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Real Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community

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Real Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community

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描述

Real Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community

A guide to marketing and promotional activities that aims to raise the librarys visibility in the face of competition from other information providers. This book features tables figures and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site it includes a bibliography of marketing resources.
  • 品牌: Taylor & Francis Inc
  • 类别: 教育
  • 语言: English
  • 作者: Barbara Petruzzelli
  • 出版日期: 2022-01-24
  • 页数: 204
  • 出版社／标签: Taylor & Francis Inc
  • 格式: Hardback
  • Fruugo ID: 434382689-911590172
  • ISBN: 9780789031570

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