Shopper Behavior At The Point Of Purchase Paperback Book

$84.00
+ $14.99 送货

Shopper Behavior At The Point Of Purchase Paperback Book

  • 品牌: Unbranded
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Shopper Behavior At The Point Of Purchase Paperback Book

  • 品牌: Unbranded
价格： $84.00
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$84.00
+ $14.99 送货

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描述

The book explores two central aspects of shopper behavior at the POP based on an eyetracking fieldexperiment decisionmaking and how it is affected by in and outofstore factors and postdecision choice satisfaction. Results show that retailers have less influence on instore decisionmaking than manufacturers despite controlling the POP.
  • 品牌: Unbranded
  • 类别: 杂志
  • 语言: English
  • 出版日期: 2016-20-04
  • 页数: 138
  • 出版社／标签: Peter Lang Group AG
  • 格式: Hardback
  • Fruugo ID: 322485756-714830444
  • ISBN: 9783631674949

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