Loud Enough Alarm - People who is heavy sleeper, has trouble waking up, be late for school or class, you will love this clock. Loudly and alarmingly alert will let you get out of your lovely bed. No snooze key to let you to go to bed again, get the happy morning from this lovely alarm clock. Quiet and No-ticking - Everyone wants a quiet sleeping environment, our clock equipped with a silent clock movement. Get out of the annoying ticking noise, enjoy your quiet and beautiful sleeping time. Retro Style - Retro style and metal shell is the classical. Inside with the black dial, white 3d numerals is easy to read. Stay away from digital products and let this classical clock in your bedside. Easy to Set Up - This is a simple alarm clock with easy setting, without any complicated button and function. Only few button, everyone can easy set up for morning alarm. Backlight Button - If you want to know the time in the dark, just need to press the backlight button, the little softly yellow light will light up the time. It won’t emit any light when you don't need it and it can’t affect your sleeping environment.